A Step Towards Ethical Branding: YumeMonde X MAINE

YumeMonde had just wrapped up their first ever pop-up booth at Omatsuri Time! 2024 by Season4Otaku last weekend. Bringing new types of products to light at the event such as the Pill Drop mini series which consists of a lightweight tshirt and matching shorts, and their very first ever accessories collaboration with MAINE (@maines_littlestudio on IG).

All About YumeMonde X MAINE

The recent collaboration between YumeMonde X MAINE marks a nostalgic reunion between founders of YumeMonde, Rusa and Graceful and MAINE’s creator, Syarmaine who first met over their shared passion for fashion design during college. Wanting to share the joy of Kawaii and alt fashion, this friendship-turned-partnership has culminated in a unique collection where MAINE handcrafts accessories using YumeMonde’s signature products.

A Collaboration with Ethical Approach

A unison decision was made between YumeMonde and MAINE to make this collaboration ethical centric to lessen our waste footprint in the industry. Using whatever’s available at hand—YumeMonde’s current ‘I Will Cry’ Collection products that didn’t make it past the strict quality standards, and was then turned into handmade accessories by MAINE.

Keeping Our Customers in Mind

With this collaboration, YumeMonde and MAINE prioritized customers by offering a collection with a lower price point. By leveraging MAINE’s artisanal expertise and YumeMonde’s high quality fabrics from ‘I Will Cry’ products, they aim to make every customer’s kawaii dreams accessible without sacrificing craftsmanship. 

YumeMonde X MAINE product list:

• Pity Party Scrunchies

• Heart Pill Eye Patch

• Pity Party Cuffs

• Choked Up Choker

• [PRE-ORDER] A Lil Anxious Heart Bag

* will be made available worldwide soon ♡