YumeMonde – A Cutie’s Dream is a women-owned Malaysian kawaii fashion brand. Established in 2023, YumeMonde aims to make cute clothing and accessories, not limiting ourselves to a specific substyle because we understand that sometimes we just love a small wardrobe change.

Rusa, the founder/designer went down the Japanese kawaii street fashion rabbit hole during her teens. She then took fashion design course during her college years and like a lot of others, she didn’t have a clue to what she would do after graduating. Adulting was an uncharted territory and it was a scary learning process. Countless of research and planning led her back to kawaii Japanese fashion. In a way, YumeMonde is an homage to her dreams of dressing up cutely and owning a kawaii fashion brand.